Here, I worked on a whole photo / video shoot for the ‘best sellers’. Creating evergreen imagery for the products to be used across all customer facing channels. Website, marketing, social media, leafleting, press and PR.
As well as sourcing ‘micro-influencer’ families to create relatable footage. Setting their briefs and liaising with them.
Above are some of the social media ads created with the harvested content. Video and carousel posts targeting warm audiences with customer reviews.
We tested several iterations of video clips and copy. This one was one of the top performing.
Holly Jones Creative 