Mrs Wordsmith’s first ever store!
Creating a concept store for Mrs Wordsmith in Boston Seaport at The Current.
The Brief
To design the wall interior for the Pop-Up Store in Boston Seaport. I was given a mood board, and an activation branding out line. To create a cohesive brand vibe with both the 3D and 2D digital games as well as the printed 2D illustrated products.
Process
- Initial concept sketches and copy approved
- Creating print files for vinyl lettering, characters and emojis to send to Boston team for printing
- Installation and shop construction
- Print collateral design for logos outside the store and in-store leaflets and stickers
The Impact
The pop-up successfully created an immersive brand environment that encouraged both discovery and interaction. We integrated digital touchpoints with physical product displays, allowing families to experience Mrs Wordsmith’s full range of educational solutions in an engaging setting that reflected our commitment to making learning fun. The design successfully bridged the gap between their digital and physical offerings, creating a cohesive retail experience that reinforced Mrs Wordsmith’s position as an innovative educational brand.
My Favourite Part
Getting to see the families enjoying the store, interacting with the products and playing.
Extra behind-the-scenes workings…
Initial room plan, colour sketch and placements
Holly Jones Creative 