From Templates to Game Launches!
Bringing the Mrs Wordsmith charm and playfulness into your inbox.
The Brief
- Welcome email flow example template to demonstrate the brand and instruct an external email design company.
- Word Tag game launch. These needed their own personality while staying true to the Mrs Wordsmith brand DNA.
Process
- Gather assets for concepting welcoming and eye-catching imagery. Gifs tested better in holding attention and click through rate
- Created templates in klaviyo and figma to hand over to external email team for flow implimentation
- Not forgetting to test it on multiple devices to check all translated well. Especially fonts!
The Impact
- Highest performing welcome flow open rate and CTR
- Good App campaign retention rate
- Beautiful templates to repurpose for other flows
- Most importantly, boosted sales!
My Favourite Part
Making emails interesting and fun, really showing off the brand and showing thoughtfulness across all customer touchpoints
Holly Jones Creative 
