Summer Best-Seller Product Shoot

Summer learning is all fun and games with Mrs Wordsmith!

Directing a product content shoot for Mrs Wordsmith’s best-sellers.

The Brief

To create quality images and video clips to market Mrs Wordsmith’s top selling products with limited time on a small budget.

Process

Clarify the varying use cases for photographic product imagery across marketing to get the maximum deliverable from the photoshoot.
Created a detailed shot list, curated to show the best elements of the product, down to the most engaging and entertaining pages of the book.
Selecting models, and putting together a light, neutral wardrobe so the bright, colourful products really stand out.
Shoot day! Alongside creative director Lady San Pedro, photographer Liesel Böckl and videographer Yuta Fukuda, we powered through a jam-packed list of shots. Managing the child talents and keeping on top of important details like specific words to showcase for optimal marketing.
Not forgetting to have fun with it, capturing moments when the kids really engaged with the products themselves.

The Impact

Over 300 pieces of lifestyle and intructional content
4 products covered in one day!
Evergreen imagry of the best-sellers to be used for over 4 years
Content for numerous social media posts, paid social video and static ads, PR and media imagery, campaign banners, flyers, emails, product pages etc…
Most importantly, boosted sales!

My Favourite Part

Creating visuals that make education feel approachable, fun, and full of joy – because that’s exactly what Mrs Wordsmith is all about! 🎨✨ As well as making the rest of my design projects easier because we have great source material. If you know, you know that’s such a time saver! 😉